Create a Monthly Allocation Tracker forecasting paid search budget adjustments based on real-time CPM spikes during seasonal PR product launches and event tie-ins

Generate create a monthly allocation tracker forecasting paid search budget adjustments based on real-time cpm spikes during seasonal pr product launches and event tie-ins for Advertising, Public Relations, and Related Services industry

Advertising, Public Relations, and Related Services

Agent Configuration

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Click to upload or drag and drop

Allowed: CSV, XLSX, JSON

Max size: 50MB

Upload the latest paid search CPM data exports from Google Ads, Meta Ads Manager, or programmatic DSPs for the trailing 30-90 days reflecting seasonal PR launch periods
Paste or upload editorial calendar with specific launch dates, embargo lifts, influencer drops, earned media push days, and event tie-ins that will trigger search interest spikes
Specify approval thresholds and financial governance limits for real-time budget shifts during PR-driven CPM spikes
Define specific CPM, CPC, and CPA limits that trigger automatic budget allocation changes during PR events, plus minimum impression share requirements
Select enforcement level for brand safety controls during sensitive PR moments that could affect search inventory quality
List email/calendar contacts for automated notifications when significant budget shifts occur during critical PR moments

Click to upload or drag and drop

Allowed: XLSX, CSV, PDF

Max size: 30MB

Upload historical performance data from previous year's major PR campaigns showing typical CPM/CPC lifts during comparable seasonal events and launches
Specify industry-specific compliance standards that affect data handling and reporting during crisis response scenarios
Set how often the system should update budget reallocations during active PR campaigns