Create a post-event media coverage report comparing earned vs. paid mentions from TechCrunch Disrupt to justify continued PR investment to the CMO

Raw Media Coverage File *

Coverage Type Classification * Select classification approach Standard PRSA/FTC Disclosure Rules (clearly marked sponsored/partner content = paid) Client-specific Rules (certain analyst quotes or funded reports may be re-classified) Aggressive Accounting (all contributed thought leadership = paid regardless of disclosure) Conservative Accounting (only blatant advertorials = paid, organic mentions = earned) Influencer-spend Driven (all influencer partnerships including gifted products = paid) Agency Classification Override (use pre-tagged 'Earned v Paid' column from our monitoring tool) Tiered System (earned, contributed/sponsored, outright advertising)

Account Budget Context * Select budget range Startup Launch (<25k total Disrupt coverage budget, heavy 'earned' justification needed) Series A-C Startup (25-100k total budget, emerging brand visibility focus) Scaling SaaS (100-500k total budget, thought leadership and event presence) Enterprise Disruptor (500k-2M total budget, competing with legacy brands) Fortune 500 Tech Giant (2M+ total budget including large boost spends) VC/PE Portfolio-wide ( aggregated spend across 5+ portfolio companies) Niche Vertical Vendor (25-75k budget, targeting specific industry vertical)

Audience Perspective * Select stakeholder lens CMO – Marketing Demand Generation ROI and Brand Lift CFO – Cost per Acquisition vs Paid Media Benchmarks CEO – Market Position/Competitive Share-of-Voice Board – Risk Mitigation & Reputation Management Value Head of Communications – Comms KPI Mapping and momentum Sales Leadership – Qualified Lead Attribution and Edge Investor Relations – Public Market Perception and Analyst Coverage

Key Commercial Metrics to Analyze *

Sample Real Business Moments * Select business outcome narrative Beta Product Launch with Waitlist Sign-ups Series B Funding Announcement AI/ML Thought Leadership Report Release Major Partnership/Integration Reveal Key Executive Articulating Vision at Panel Customer Case Study PR Coupled with Booth Presence Waitlist to GA Milestone Announcement Pre-IPO Uptake Narrative Repositioning from SMB to Enterprise Acquisition/Roll-up Announcement Crisis-Issue Pivot into Industry Defender Angle None – Pure Brand Prestige & Category Maintenance

Benchmarking Comparison Set * Select peer group for comparison Direct Startup Competitors (Series-stage matched) Large Tech Leaders (Google, Meta, Apple) Adjacent Industry Challengers (Fintech if you're Healthtech) Pre-acquisition Target's Former Coverage Event-wide Sponsor Tier (if Platinum, compare only Plats) Previous year's client own coverage baseline Agency's General Tech SaaS Benchmark Portfolio Industry Analyst's Market Share Chart (G2, Gartner, etc.)

Output Format & Executive Summary Style * Select report format PowerPoint 6-8 slides with appendix – CMO Monthly Review Deck Concise 2-page PDF Executive Briefing – Drop-in CFO pre-read Interactive Databox/Tableau Dashboard – Real-time updates for VP Search-optimized internal Wiki – Internal team archive/search Board-ready One-Pager – High-level ROI pivot for next board cycle Link-tracking Google Sheet – Controller for paid campaign roll-up Media Contact Hit List – For future pitching ROI improvements

Compliance Notes & Disclosure Detail

Historical Baseline Data Period * Select lookahead baseline period 90 Days Pre-Event (quarter-side-by-side) Previous Fiscal Year (annual baseline) Last TechCrunch Event Coverage (compare cycle-over-cycle) IPO Lock-up Post-Bell Coverage Comparison (if applicable) Major Campaign Launch Date (case-study approach) Inception-to-Event (building brand-first from zero) CRM Lead Velocity Report Pre/Event/Post tagging