Create a press release for real-time distribution to trade and consumer outlets following the win of an industry award at a major advertising festival

Award Documentation *

Award Details *

Campaign Context * Select campaign type Global integrated campaign ($10M+ budget) Regional multi-market campaign ($1-10M budget) National single-market campaign ($100K-1M budget) Digital-only/social campaign ($10-100K budget) Pro-bono/NGO campaign (low/no budget) Experiential/activation campaign Brand identity/rebrand campaign Product launch campaign Crisis response campaign Public service/health campaign

Target Media Outlets * Select target channels Trade publications (AdAge, Adweek, Campaign) Business press (WSJ, Forbes, Reuters) Broadcast media (CNBC, Bloomberg TV) Consumer lifestyle press (Vogue, GQ, Wired) Industry-specific verticals (Tech, Healthcare, Finance) Local/regional press partnerships International media syndication Social media amplification Client industry publications Employee/internal communications only Global wire services (PR Newswire, Business Wire)

Client Sensitivity Level * Select sensitivity level Publicly announced - full disclosure permitted Embargoed until client approval received Competitive sensitive - competitor work cannot be mentioned Confidential - client name must remain anonymous Partial disclosure - campaign details shared, client withheld Internal use only - agency reputation purposes Limited geographic release - specific markets only Award announcement only - no campaign specifics Redacted case study version for public consumption Premium client - requires executive approval

Key Performance Metrics

Quote Strategy * Select attribution strategy Agency CEO + Chief Creative Officer standard quotes Client CMO + Agency ECD partnership quotes Campaign creative team only (designer, copywriter, director) Client testimonial focus with minimal agency voice Regional leadership quotes for local market releases Award show jury president endorsement Thought leadership approach - industry trend commentary Process-focused quotes emphasizing methodology Results-driven quotes focusing on business impact Cultural relevance quotes connecting to societal impact

Visual Requirements * Select required assets High-res creative campaign images (300 DPI) Behind-the-scenes production photography Executive headshots with award (agency + client) Infographic of award statistics/competitive context Campaign case study video (60-90 seconds) Festival ceremony video footage/reaction shots Social media optimized square format creatives Animated GIFs of key campaign moments Interactive web content examples No visuals - text-only professional announcement

Distribution Timeline * Select distribution schedule Immediate same-day release (within 2 hours of win) Next business day morning (9 AM EST optimal) Trade publication weekly pitching cycle Coordinated with client Q4 earnings announcement Strategic delay - award season momentum timing Festival press room distribution (within 24hrs) Hold for Super Tuesday (weekly industry newsletter) Global timezone coordination (EMEA/APAC priority) Weekend/holiday considerations for business press Client board/annual shareholder meeting alignment

Industry Context Hooks