Create an integrated earned-media amplification budget forecast document that calculates PR spend thresholds needed to generate Tier-1 news coverage lift that will, in turn, lower paid-CPM across paid channels by at least 18 %, presented as a scenario playbook with contingency budget triggers tied to Share-of-Voice milestones

Generate create an integrated earned-media amplification budget forecast document that calculates pr spend thresholds needed to generate tier-1 news coverage lift that will, in turn, lower paid-cpm across paid channels by at least 18 %, presented as a scenario playbook with contingency budget triggers tied to share-of-voice milestones for Advertising, Public Relations, and Related Services industry

Advertising, Public Relations, and Related Services

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Upload existing earned-media spend reports, coverage metrics, and past campaign performance data in Excel/CSV format to establish baseline SOV and cost-per-mention ratios
Select the primary Tier-1 news outlets and verticals for coverage targeting that will drive the earned-media amplification required for CPM reduction
Enter current paid channel CPMs across primary platforms to establish the 18% reduction target threshold and calculate amplification ROI
Define specific SOV percentage targets that trigger contingency budget allocation for sustained coverage momentum needed to achieve CPM reduction goals
Specify the campaign timeline phases that align earned-media bursts with paid media optimization cycles for maximum CPM reduction efficiency
Identify the internal approval structure that will govern budget releases when SOV milestones are achieved and CPM targets need reinforcement
List 3-5 primary competitors and their estimated PR investment levels to calibrate SOV targets and ensure budget forecasting reflects realistic market dynamics
Specify acceptable risk levels for scenarios where earned-media amplification fails to achieve projected CPM reductions, including minimum viable investment floors
Choose the format and level of detail for your integrated earned-media amplification playbook with budget scenarios and SOV-linked triggers
Provide any industry-specific context, seasonal considerations, regulatory requirements (FTC disclosure, native advertising guidelines), or unique campaign elements that should influence the budget forecasting model