Draft a campaign-level ROI attribution whitepaper that trues-up forecasted CLV vs. actual CLV for each persona segment after leveraging CRM match-back data from prior campaigns, benchmarking Facebook, TikTok, and programmatic video channels on LTV:CAC ratio accuracy and recommending revised 2026 budget re-allocation ranges with explicit confidence bands

Generate draft a campaign-level roi attribution whitepaper that trues-up forecasted clv vs. actual clv for each persona segment after leveraging crm match-back data from prior campaigns, benchmarking facebook, tiktok, and programmatic video channels on ltv:cac ratio accuracy and recommending revised 2026 budget re-allocation ranges with explicit confidence bands for Advertising, Public Relations, and Related Services industry

Advertising, Public Relations, and Related Services

Agent Configuration

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Click to upload or drag and drop

Allowed: CSV, XLSX, JSON

Max size: 100MB

Upload CRM data files containing campaign attribution, customer lifetime value calculations, and conversion tracking from Facebook, TikTok, and programmatic video channels for previous campaigns
Define each customer persona segment including characteristics, acquisition channels, baseline CLV assumptions, and historical performance metrics used in forecasting

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Allowed: CSV, XLSX

Max size: 50MB

Upload monthly ad spend data by channel showing budget allocation across Facebook, TikTok, and programmatic video, including campaign objectives and targeting parameters
Select the attribution methodology used for connecting marketing touchpoints to customer lifetime value calculations
Provide historical accuracy rates comparing forecasted CLV vs actual CLV by persona segment and channel, including acceptable variance thresholds for optimization decisions
Specify the statistical confidence levels required for budget reallocation recommendations in the whitepaper
Define total marketing budget range for 2026 and minimum/maximum allocation thresholds per channel to guide reallocation recommendations

Click to upload or drag and drop

Allowed: PDF, XLSX, PPTX

Max size: 30MB

Upload industry benchmark reports or competitive LTV:CAC ratios for advertising agencies and PR firms in NAICS 5418 sector
Identify the primary audience for this whitepaper to ensure appropriate technical depth and business context
Select applicable data privacy and advertising compliance standards that must be addressed in ROI attribution analysis
Define minimum acceptable LTV:CAC ratios and performance metrics for budget reallocation decisions by channel, considering seasonal variations and campaign objectives
Provide any additional business context, strategic initiatives, or constraints that should inform the budget reallocation analysis and whitepaper recommendations