Draft a Cost Estimation Sheet comparing three influencer-tiers micro, macro, and celebrity across TikTok, Instagram Reels, and YouTube pre-roll with engagement-guarantee vs flat-fee structures, platform take rates, and audience-overlap deductions to inform ABM vs mass-market campaign budget allocation

Generate draft a cost estimation sheet comparing three influencer-tiers micro, macro, and celebrity across tiktok, instagram reels, and youtube pre-roll with engagement-guarantee vs flat-fee structures, platform take rates, and audience-overlap deductions to inform abm vs mass-market campaign budget allocation for Advertising, Public Relations, and Related Services industry

Advertising, Public Relations, and Related Services

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Upload your campaign brief, RFP response, or existing media plan containing target demographics, brand guidelines, and budget parameters
Select the primary campaign objective that will drive influencer selection and pricing models
Define your audience targeting strategy for ABM versus mass market approaches
Specify the influencer tier mix based on reach versus engagement priorities
Set platform-specific budget allocation based on audience behavior and content format effectiveness
Specify the total campaign budget including platform fees, influencer fees, and guarantee costs
Define performance guarantees and their impact on pricing versus traditional CPM/CPC models
List key competitors, seasonal factors, and market realities that will affect influencer pricing and availability
Set the required brand safety tier which affects platform selection and influencer vetting costs
Choose the format and detail level for your cost estimation sheet deliverable
Specify geographic markets, cultural considerations, and campaign timing windows that affect influencer availability and pricing
List any special requirements like co-created content rights, exclusivity periods, or performance uplift bonuses