Draft a Cross-Channel Budget Allocation Matrix appendix for the Client Intake Form quantifying media mix percentages for paid social, programmatic, search, and influencer spend against projected reach, frequency, and ROAS benchmarks

Generate draft a cross-channel budget allocation matrix appendix for the client intake form quantifying media mix percentages for paid social, programmatic, search, and influencer spend against projected reach, frequency, and roas benchmarks for Advertising, Public Relations, and Related Services industry

Advertising, Public Relations, and Related Services

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Allowed: PDF, PPTX, DOCX

Max size: 50MB

Upload the original client brief, RFP, or strategic deck with campaign objectives, target audience definitions, and success metrics
Select the primary business context driving budget distribution decisions
Define 3-5 key audience segments with demographics, psychographics, and media behaviors
Specify target cost per acquisition ranges and ROAS thresholds for each channel
Identify any platform restrictions, regulatory limitations, or mandatory channel Minimums/Maximums
State any seasonal budget pulses or quarterly fluctuations that could enhance allocation strategy
Define the campaign flight length to balance reach vs. frequency optimization across channels
Choose the presentation format and detail level for the budget matrix delivery
List any industry-specific disclosure, safety, or regulatory language that must accompany media placements
Identify the primary success metric driving allocation decisions across channels
Provide any relevant historical campaign performance data, media mix models, or competitive spend context to inform allocations