Generate a 90-second broadcast response script for when a viral misinformation meme is rapidly spreading about a client's product safety

Viral Content Evidence *

Crisis Severity Level * Select severity level Tier 1 - Immediate threat to public safety requiring regulatory intervention Tier 2 - Significant revenue impact and brand damage within 24-48 hours Tier 3 - Moderate reputation impact with potential for escalation Tier 4 - Emerging issue requiring proactive response Tier 5 - Minor misinformation suitable for routine correction

Primary Audience Segment * Choose primary audience Concerned parents and health-conscious consumers Retailers and distribution partners Regulatory bodies (FDA, FTC, EPA) Industry analysts and media Internal employees and stakeholders Social media influencers amplifying the misinformation Healthcare professionals Legal and compliance teams Board members and investors General consumer audience

Product Specific Claims *

Regulatory Environment * Choose regulatory framework FDA-regulated food, drug, or cosmetic FTC-regulated advertising claims EPA-regulated chemical or environmental claims CPSC-regulated consumer product safety State attorney general oversight applicable International markets with local regulations Self-regulated by industry standards Financial products with SEC/FINRA oversight

Key Messages Priority * Choose message approach Safety-first reassurance with scientific evidence Transparency and third-party verification Empathy and customer care focus Corporate responsibility and values statement Product benefits and positive testimonials Direct fact-checking and myth-busting Regulatory compliance confirmation Manufacturing quality standards highlight

Broadcast Platform Type * Select broadcast platform Instagram Reels and Stories TikTok native format LinkedIn professional network Company website landing page Twitter/X platform native video Facebook and Meta ecosystem YouTube short-form upload Broadcast television PSA Radio public service announcement Internal employee video message

Tone and Brand Voice * Choose tone approach Authoritative expert with scientific credibility Compassionate caregiver concerned for consumers Transparent corporate partner committed to truth Confident leader maintaining market trust Humble learner seeking community input Proactive protector of customer wellbeing Solution-oriented partner addressing concerns Factual authority without defensiveness

Call to Action *

Legal Review Requirements * Choose legal review level Expedited 2-hour legal approval required Standard same-day compliance review Full 24-hour legal and regulatory review Marketing legal team pre-clearance needed External counsel consultation recommended Crisis legal team immediate approval Healthcare legal specialist review if applicable