Generate a Brand Perception Survey instrument tailored for Gen-Z esports audiences to benchmark sentiment shifts after micro-influencer activations in Discord communities

Generate generate a brand perception survey instrument tailored for gen-z esports audiences to benchmark sentiment shifts after micro-influencer activations in discord communities for Advertising, Public Relations, and Related Services industry

Advertising, Public Relations, and Related Services

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Allowed: PDF, DOCX, PPTX, CSV

Max size: 50MB

Upload campaign strategy docs, Discord community guidelines, and influencer briefs to contextualize the survey design
Select the tier classification of target Discord communities based on member count and engagement rates
Specify the primary Gen-Z sub-segment for targeted sentiment measurement
Enter key statistics about the micro-influencers (followers, engagement rates, game specializations) involved in the activation
Specify the format of the micro-influencer activation to ensure survey questions are tailored appropriately
Define the pre-activation measurement timeframe to establish brand sentiment baselines
List the 3-5 core brand attributes or values to track sentiment changes around (e.g., authenticity, competitive edge, community connection)
Specify the required deliverable format for stakeholder consumption and campaign optimization
Select applicable privacy regulations and platform guidelines for Gen-Z gaming audience data collection
Specify the campaign timeline urgency to determine survey fielding approach and data collection speed
Provide any additional context about competitive landscape, seasonal factors, or unique campaign constraints that should inform the survey design