Generate a creative brief for a multi-channel holiday campaign promoting a sustainable fashion brand targeting Gen Z on TikTok and Instagram Reels

Generate generate a creative brief for a multi-channel holiday campaign promoting a sustainable fashion brand targeting gen z on tiktok and instagram reels for Advertising, Public Relations, and Related Services industry

Advertising, Public Relations, and Related Services

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Upload brand guideline, eco-credentials, past campaign decks, product look-books, or mood boards that will anchor the creative brief
Select the primary success metric that creative and media teams must optimize for
Identify the psychographic slice of Gen Z that paid and organic content will speak to
Provide hard dates: product launch window, content shoot dates, embargo lifts, paid flight windows, influencer post cadence, and final wrap date for case-study decks. Include any hard-stop compliance checks (FTC #ad deadlines etc.).
List data-verified claims (certifications, LCA numbers, carbon-offset stats) that must appear explicitly in captions or overlays to meet FTC Green Guides and avoid greenwashing
Set the primary vs supporting channel weights to guide creative adaptation ratios and paid amplification budgets
Choose the dominant creative vibe that must remain recognizable across creators and edits
Lock in the influencer roster size, follower ranges, and DEI guidelines to match brand values and budget.
Pre-approved response templates for potential social blow-ups (greenwashing accusations, shipment delays, creator misconduct). Must align with PR sign-off and legal SLA. Include escalation chart (who @ mentions to loop in within how many minutes).
Define the deliverable format for live dashboards, post-mortem decks, and C-suite readouts.
Provide absolute max budget, broken down by creator fees, paid amplification, production, and contingency. Must match the P&O sheet and secure CFO sign-off to prevent scope creep.