Generate a KPI-driven ROI slide deck for comparing paid social, influencer, and programmatic spend efficiencies in a Q3 retail product launch

Q3 Campaign Budget Sources *

Retail Product Category * Select category Beauty & Personal Care Fashion & Apparel Electronics & Technology Home & Garden Food & Beverage (CPG) Health & Wellness Toys & Games Sports & Outdoor Luxury Goods Home Appliances Books & Media Pet Supplies

Campaign Measurement Models * Select measurement model First-touch Attribution Last-touch Attribution Multi-touch Attribution (MTA) Marketing Mix Modeling (MMM) Incremental Lift Studies Viewability Tracking Brand Lift Studies Sales Lift (IRM/Geo-tests) Cross-device Attribution Customer Lifetime Value (CLV) Pipeline Attribution (B2B) Custom Hybrid Model

Primary Stakeholder Audience * Select stakeholder CMO / Chief Marketing Officer VP Marketing / Marketing Director Chief Financial Officer (CFO) Account Director (Client-side) Media Director / Performance Director Brand Manager Chief Revenue Officer (CRO) eCommerce Director Merchandising VP CEO / Founder Private Equity Partners Retail Partner Buyers

KPI Prioritization *

Competitive Benchmark Context Select benchmark source Nielsen/IRI Competitive Data Comscore/Deloitte Digital Mix Tinuiti/AQ Intelligence Pathmatics/Complex/Statwa Internal Historical Benchmarks Category Averages (AA/WARC) MMS Competitive Intelligence Occam/Channel Intelligence r.e.d. Research Pricing Third-party Syndicated Research

Spend Allocation Ratio * Choose current split Paid Social Heavy (60%+/20%/20%) Influencer Heavy (20%/60%+/20%) Programmatic Heavy (20%/20%/60%+) Balanced Split (33%/33%/33%) Social + Programmatic Focus (40%/10%/50%) Social + Influencer Focus (45%/45%/10%) Influencer + Programmatic Focus (30%/50%/20%) Testing Phase (10%/10%/80%) Launch Phase (20%/60%/20%) Optimization Phase (50%/25%/25%)

Channel Specific Metrics

Compliance and Quality Standards * Select compliance type ANSI/ASQ Z1.4 Standards AAPOR Transparency Initiative IAB Measurement Guidelines MRC Accredited Metrics ANA/Reed Smith Transparency Report ISBA/PWC Media Investment Study Standards WFA Global Media Charter 4A's Standards of Practice FTC Endorsement Guidelines GDPR/CCPA Data Compliance Brand Safety/Suitability Standards No specific compliance needed

Presentation Output Requirements * Select format Executive Summary (10 slides) Detailed Channel Deck (25-30 slides) Board Presentation (20 slides) Client Review Format (15-20 slides) Data Pack + Commentary (Excel + slides) Interactive Dashboard Export Quarterly Business Review (QBR) Format Campaign Retrospective (30+ slides) Media Briefing Document (10-15 slides) Comprehensive Analysis Report (40+ slides)