Generate a Reach & Frequency model document for a tier-1 CPG brand’s national television flight buying $15M in Q4 primetime network inventory with cross-device incremental reach caps

Generate generate a reach & frequency model document for a tier-1 cpg brand’s national television flight buying $15m in q4 primetime network inventory with cross-device incremental reach caps for Advertising, Public Relations, and Related Services industry

Advertising, Public Relations, and Related Services

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Allowed: XLSX, CSV, PDF

Max size: 20MB

Upload the finalized Q4 primetime television flight plan or schedule containing network allocations, week-by-week GRPs, and daypart distributions
Select the primary audience segment for cross-device reach modeling
Specify the primetime network mix approach used in the $15M buy
Specify the maximum allowed incremental reach percentages across digital extensions (CTV, mobile, desktop) to avoid over-counting TV audiences

Click to upload or drag and drop

Allowed: XLSX, CSV

Max size: 15MB

Upload prior quarter reach and frequency results to establish baseline performance metrics for this CPG category
Select the maximum frequency threshold across the campaign duration
Define how multiple creative assets will be distributed across the flight
Select the intended audiences who will consume the reach & frequency model outputs
Select the granularity and analytical sophistication required for stakeholder consumption
Provide any specific compliance, geographic, competitive, or methodological requirements for the RF model